Culture Propels Intersection Ethos Pathos -Myassignmenthelp.Com

Question: Discuss About The Culture Propels Intersection Ethos Pathos? Answer: Introducation Coca-Cola is a renowned brand on a global basis. The main target audience for the brand is the younger generation, as this drink provides a refreshing feeling to most of the consumers. The company majorly targets consumers who are in the age group of 12-30 years, economics it is easy for the company to communicate with this generation. The company targets consumers from both the genders as well. The company does not prefer any particular group with a life style, as consumers from different life styles can enjoy the drink (Greenfield 2016). The company provides a red background in their logo, which symbolizes the color for their product. The glass bottles of Coca-Cola contain that logo as well. Ethos is the appeal by the brands that are done based on ethics. It helps in convincing the audience regarding the credibility of the brand. Pathos is the appeal that is done by the brand based on emotional content so that the customers can be emotionally attached to the brand. Logos on the other hand is the appeal that is done logically so that it can convince the audience based on a particular reason. The company appeals to the customers based on logos, as the red color by the brand helps the customers in associating themselves with the brand (White Examples of ethos, pathos and logos Doctor who treats a patient, as he is qualified and will help in generating the best results Pathos The tradition that is followed in a family that has been passed on from one generation to another Logos Established companies that provide a pictorial depiction so that customers can associate themselves with the brand Reference List Greenfield, S., 2016. Giving the Global High Sign: Coca-Cola Advertising of business American Way in Life Magazine, 1941-1947. White, M.S., 2016. Culture Propels the Intersection of Ethos, Pathos, and Logos with Innovation and Entrepreneurship.Journal of Systemics, management, pp.1-6.